FILE PHOTO: SAG-AFTRA captains Iris Liu, left, and Miki Yamashita, center, and SAG-AFTRA chief negotiator Duncan Crabtree-Ireland lead a cheer for striking actors outside Paramount Pictures studio, Nov. 3, 2023, in Los Angeles. Hollywood’s video game performers voted to go on strike Thursday, July 25, 2024, throwing part of the entertainment industry into another work stoppage after talks for a new contract with major game studios broke down over artificial intelligence protections. (Associated Press Photo/Chris Pizzello, File)
LOS ANGELES — Hollywood’s video game performers announced they would go on strike Thursdaycrazywin88, July 25, throwing part of the entertainment industry into another work stoppage after talks for a new contract with major game studios broke down over artificial intelligence (AI) protections.
The strike — the second for video game voice actors and motion capture performers under the Screen Actors Guild-American Federation of Television and Radio Artists — will begin at 12:01 a.m. Friday. The move comes after nearly two years of negotiations with gaming giants, including divisions of Activision, Warner Bros. and Walt Disney Co., over a new interactive media agreement.
SAG-AFTRA negotiators said gains have been made over wages and job safety in the video game contract, but that the two sides remained split over the regulation of generative AI. A spokesperson for the video game producers, Audrey Cooling, said the studios offered AI protections, but SAG-AFTRA’s negotiating committee said that the studios’ definition of who constitutes a “performer” is key to understanding the issue of who would be protected.
Article continues after this advertisement“The industry has told us point blank that they do not necessarily consider everyone who is rendering movement performance to be a performer that is covered by the collective bargaining agreement,” SAG-AFTRA Chief Contracts Officer Ray Rodriguez said at a news conference Thursday afternoon. He said some physical performances are being treated as “data.”
FEATURED STORIES TECHNOLOGY vivo launches V40 Lite with 5000mAh battery covered by 50-month warranty, starts at Php 13,999 TECHNOLOGY Galaxy Buds3 Pro: Delivering tailored sound wherever you go TECHNOLOGY Very mindful, very intuitive: ASUS’ most superior AI PC yet, the Zenbook S 14, empowers you to achieve moreWithout guardrails, game companies could train AI to replicate an actor’s voice, or create a digital replica of their likeness without consent or fair compensation, the union said.
“We strike as a matter of last resort. We have given this process absolutely as much time as we responsibly can,” Rodriguez told reporters. “We have exhausted the other possibilities, and that is why we’re doing it now.”
Article continues after this advertisementREAD: Generative AI will take over half of video game development – study
Article continues after this advertisementCooling said the companies’ offer “extends meaningful AI protections.”
Article continues after this advertisement“We are disappointed the union has chosen to walk away when we are so close to a deal, and we remain prepared to resume negotiations,” she said.
Andi Norris, an actor and member of the union’s negotiating committee, said that those who do stunt work or creature performances would still be at risk under the game companies’ offer.
Article continues after this advertisement“The performers who bring their body of work to these games create a whole variety of characters, and all of that work must be covered. Their proposal would carve out anything that doesn’t look and sound identical to me as I sit here, when, in truth, on any given week I am a zombie, I am a soldier, I am a zombie soldier,” Norris said. “We cannot and will not accept that a stunt or movement performer giving a full performance on stage next to a voice actor isn’t a performer.”
The global video game industry generates well over $100 billion dollars in profit annually, according to game market forecaster Newzoo. The people who design and bring those games to life are the driving force behind that success, SAG-AFTRA said.
READ: US teens are now gaming more than they’re watching TV
Members voted overwhelmingly last year to give leadership the authority to strike. Concerns about how movie studios will use AI helped fuel last year’s film and television strikes by the union, which lasted four months.
The last interactive contract, which expired in November 2022, did not provide protections around AI but secured a bonus compensation structure for voice actors and performance capture artists after an 11-month strike that began in October 2016. That work stoppage marked the first major labor action from SAG-AFTRA following the merger of Hollywood’s two largest actors unions in 2012.
The video game agreement covers more than 2,500 “off-camera (voiceover) performers, on-camera (motion capture, stunt) performers, stunt coordinators, singers, dancers, puppeteers, and background performers,” according to the union.
Subscribe to our daily newsletter
Amid the tense interactive negotiationscrazywin88, SAG-AFTRA created a separate contract in February that covered independent and lower-budget video game projects. The tiered-budget independent interactive media agreement contains some of the protections on AI that video game industry titans have rejected. Games signed to an interim interactive media agreement, tiered-budget independent interactive agreement or interim interactive localization agreement are not part of the strike, the union said.
TOPICS: AI, video game READ NEXT Galapagos Islands, unique creatures at risk from warming waters Public warned vs. ‘vishing’ as 9 scammers nabbed i... EDITORS' PICK WPS: US missile deployment to PH key for combat readiness – US general Marcos: PCG 'never alone' in mission to protect PH UPDATES: 2025 elections precampaign stories Tropical Storm Kristine slightly intensifies; Signal No. 2 in 5 areas Kristine gets nearer; Metro Manila, 42 other areas under Signal No. 1 Marcos smiled, walked away when asked about VP Duterte’s accusation MOST READ SC issues TRO vs Comelec resolution on dismissed public officials Tropical Storm Kristine slightly intensifies; Signal No. 2 in 5 areas Walang Pasok: Class suspensions on Wednesday, Oct. 23 LIVE UPDATES: Tropical Storm Kristine View comments